MC Donough / Georgia / United States of America / Sales & Business Development / Full time

Marketing Manager

What you will enjoy doing

ALPLA North America - A Great Employer
    - Click here to learn more!

ALPLA is a global family-owned, privately held company that makes innovative, customized, recycled packaging for top companies such as P&G, Unilever, L'Oréal, Pepsi, and more. ALPLA values their employees, work-life balance, personal growth, compensation and sustainability. 

Main Responsibilities:

  • Analysis of Markets in North America
    • Utilize various tools and platforms to collect, analyze, and interpret data related to customer behavior, market trends, and competitor activities. This included selected purchased reports along with Reports we have purchased already via the Region or at HQ.
    • Analyze these reports to give the NOAM region direction on End Use Markets, Geographies, Technologies.  Develop and maintain reports, dashboards, and visualizations to communicate key performance indicators (KPIs) to cross-functional teams.
  • Analyze trends in Technology and Communication
    • Stay updated on digital marketing trends and technologies to maximize online visibility and reach. Responsible for NOAM Marketing Presence on LinkedIn in conjunction with Hard, Austria.
    • Explore and implement AI tools for customer segmentation, personalized content recommendations, and chatbots to enhance customer interactions.
    • Implement marketing automation tools to streamline repetitive tasks, lead nurturing, and customer engagement.
  • Tradeshow Management / Networking
    • Actively participates and manages which Industry tradeshows we will attend in NOAM along with VP of Sales and Sales Directors.
  • Identify Trends in IM and Growing Sectors
    • Interpretation of market trends and derivation of effects on the product portfolio and profitability for IM.
    • Identify potential Acquistion Candidates
    • Conduct analysis of Distribution
    • Perform analysis of Contract Manufacturing



What makes you great


  • Bachelor’s degree in marketing, Business, Statistics, or a related field.
  • 5-6 years related experience.


  • Extensive knowledge and experience in business marketing with a strong ability to deeply understand market trends, partner ecosystems and competitive strategies.
  • Minimum of 5 years working experience in a compareable sales management position.
  • Extensive knowledge and curiosity about CRM’s and how campaigns can impact our overll process.
  • Strong market knowledge for plastic packaging.
  • Excellent technical understanding of plastic packaging products and their market requirements.
  • Comfortable with business strategies, prioritization, go to market, pricing, and the tracking of KPIs together with financial metrics.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job:

  • The employee is regularly required to stand, walk, reach with hands and arms and very occasionally to climb or balance.
  • The employee is frequently required to use hands to finger, handle, or feel; stoop, kneel, crouch, or crawl and talk or hear. It is required to act in a safe and environmentally responsible manner at all times by adhering to all ALPLA policies and procedures and Safety Standards (OSHA). 

Role is remote with 50% expected travel 

What you can expect working with us

  • Health and Wellness Care Program
  • Dependent Care Cost Savings Program
  • Recognition programs
  • Promotional opportunities
  • 401K Retirement Plan and excellent Matching Plan
  • Medical, dental, vision plan
  • Education assistance program
  • Short term, long term and life insurance paid by ALPLA
  • Paid vacation
  • Paid holidays


Immigration sponsorship is not provided for this role.


ALPLA is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: ALPLA is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at ALPLA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. ALPLA will not tolerate discrimination or harassment based on any of these characteristics.



mr Jordan Darbyshire, Human Resources

289 Highway 155 South

30253 MC Donough