Growth Analyst – Digital Marketing & Sales Integration

The Growth Analyst will be responsible for analyzing and optimizing digital marketing campaigns in collaboration with Global HQ Marketing, India Sales & Marketing, and the Growth Analyst team. This role ensures that marketing efforts generate key leads, which will be systematically fed into the CRM, supporting the digital transformation of the sales organization.

Key Responsibilities:

• Campaign Analysis & Optimization:
  • Evaluate digital marketing campaigns across multiple channels.
  • Identify key leads and track performance metrics.
  • Ensure seamless integration of campaign data into the CRM system.
• Stakeholder Collaboration:
  • Work closely with Global HQ Marketing to align strategies.
  • Coordinate with India Sales & Marketing to ensure campaigns drive sales growth.
  • Act as a bridge between marketing and sales teams to enhance digital adoption.
• Digital Transformation & CRM Integration:
  • Champion a digital-first approach within the sales organization.
  • Ensure all marketing data is effectively utilized for sales insights.
  • Support the transition to a fully digital sales ecosystem.

Required Skills & Qualifications:

• Required 1-2 years of experience. 
• Experience in digital marketing campaign analysis (B2B preferred).
• Strong understanding of CRM systems and lead tracking.
• Ability to interpret marketing data and provide actionable insights.
• Passion for digital transformation and sales enablement.
• Excellent communication and collaboration skills.

What We Don't Need:

• Content creation or editing (handled by Global HQ).
• Data science, advanced statistical modeling, Python, or application development (managed by HQ and IT).
• Product costing, manufacturing, or packaging knowledge (not relevant to this role).